Ornamo

Custom Typeface

Art Direction: Werklig

Ornamo

Custom Typeface

Art Direction:
Werklig

The Ornamo typeface is based on the iconic symbol designed by Timo Sarpaneva in the 1960's. The round symbol was interpreted to have three contrast types in it; a light lowcontrast, a medium high contrast and a heavy low contrast.

This was interpreted into a unique type family of three styles, where the regular is a low contrast geometric sans serif, the medium is a high contrast display serif and the bold is again a low contrast sans serif to pair with the regular style.

The Ornamo symbol was referenced as much as possible in the letter construction decisions so that it would constantly be present in the typeface and Ornamo's communications. In addition to the contrast decisions the circle was used as a basis for all round letters and the letter terminals were drawn as segments of a circle.

The Ornamo typeface is based on the iconic symbol designed by Timo Sarpaneva in the 1960's. The round symbol was interpreted to have three contrast types in it; a light lowcontrast, a medium high contrast and a heavy low contrast.

This was interpreted into a unique type family of three styles, where the regular is a low contrast geometric sans serif, the medium is a high contrast display serif and the bold is again a low contrast sans serif to pair with the regular style.

The Ornamo symbol was referenced as much as possible in the letter construction decisions so that it would constantly be present in the typeface and Ornamo's communications. In addition to the contrast decisions the circle was used as a basis for all round letters and the letter terminals were drawn as segments of a circle.