Saimaa Brewing Co.
Creative direction & packaging design by MacWell Creative
I was approached by MacWell Creative to create lettering for a new collection of beers by Saimaa Brewing Co. After going through a large amount of sketches we settled on a clean, clear lettering style with subtle spurs on the corners. The Sun lager got a different type treatment to more clearly reflect the Mexican influenced beer.
All the label texts were carefully drawn to match each other in colour and style. I also drew the new Saimaa-logo.
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