Creative Direction by
Paradise Sans is a custom type family designed for Paradise City Beverage Company. The original brief was to design a typeface that would fit the existing PCBC logo. The weight and proportions needed to match the placeholder caps that were use in the logo. The symbol has both sharp triangular shapes and organic round shapes. This is reflected in the rounded outer shapes and sharply cut inner counters of the typeface.
The typefamily has a regular and bold style for setting more information heavy content, and a stencil style for display use and special cases.
Saimaa Brewing Co.Label lettering
HKI 1917Custom typeface
Paradise SeriesLabel lettering for three bottled cocktails
Death Before DecafLettering for DBD, a sub brand of Warrior Coffee
Custom LogotypesLettering for various clients
Sunshine SansCustom typeface for a line of beverages by Paradise City Beverage Company
LetteringVarious illustrative lettering projects
Sunshine & SundogLabel and poster design for two beers by PCBC
Warrior SansCustom typeface for Warrior Coffee
Mestaritislaajan No1Label design & lettering for a spirit label
WoltLogo design for the food delivery app Wolt
Source Code ProProduction for a typeface by Adobe
Dear Pigeon ManCustom typeface for a VR game