ParadiseSans-1

Paradise Sans

Custom typefamily

Creative Direction by
Macwell Creative

 

Paradise Sans is a custom type family designed for Paradise City Beverage Company. The original brief was to design a typeface that would fit the existing PCBC logo. The weight and proportions needed to match the placeholder caps that were use in the logo. The symbol has both sharp triangular shapes and organic round shapes. This is reflected in the rounded outer shapes and sharply cut inner counters of the typeface.

The typefamily has a regular and bold style for setting more information heavy content, and a stencil style for display use and special cases.


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CONTACT

teo@teotuominen.com

+358 503005654

CONTACT

teo@teotuominen.com

+358 503005654

CONTACT
teo@teotuominen.com
+358 503005654

SECTIONS

Work

Retail Type

About

SECTIONS

Work

Retail Type

About