Kalevala

Kalevala

Logotype & Custom Typeface

Art Direction:
Bond / Jesper Bange

Images courtesy of Bond Agency

Logo design and custom typeface for the Finnish jewelry brand Kalevala. The new logo was to connect Kalevala's strong legacy to a modern and contemporary visual identity.

The new logotype draws inspiration from the original Kalevala Koru logo from 1930's but the shapes and proportions have been boldly modernised and simplified. The result is a modern, bold and confident logotype with roots solidly in Kalevala's history.

The custom typeface takes these elements a step further by making the letter shapes present all over the identity as a headline font. This makes the identity immediately recognizable, even when the logo isn't present.

Logo design and custom typeface for the Finnish jewelry brand Kalevala. The new logo was to connect Kalevala's strong legacy to a modern and contemporary visual identity.

The new logotype draws inspiration from the original Kalevala Koru logo from 1930's but the shapes and proportions have been boldly modernised and simplified. The result is a modern, bold and confident logotype with roots solidly in Kalevala's history.

The custom typeface takes these elements a step further by making the letter shapes present all over the identity as a headline font. This makes the identity immediately recognizable, even when the logo isn't present.


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CONTACT

teo@teotuominen.com

+358 503005654

CONTACT

teo@teotuominen.com

+358 503005654

´╗┐CONTACT
teo@teotuominen.com
+358 503005654

SECTIONS

Retail Type

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SECTIONS

Retail Type

About