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Hedönist

Custom Typeface

Creative Direction & Packaging design by Macwell Creative

Images courtesy of
Macwell Creative

The Hedönist custom typeface originally began as a piece of care free and loose beer label lettering. The style was developed into a typeface to meet the needs of a growing catalogue of products.

The letters are all hand drawn and scaled up, which gives them the rough texture and uneven look. In order to enhance the hand drawn feel, multiple versions of each letter were drawn which the typeface automatically swaps around for a more randomised appearance.

The Hedönist custom typeface originally began as a piece care free and loose beer label lettering. The style worked so well for its intended use that we decided to extend the style to a complete typeface. It became the backbone on which the whole visual identity is build around.

The letters are all hand drawn and scaled up, which gives them the rough texture and uneven look. In order to enhance the hand drawn look, three versions were drawn of each letter which the typeface automatically swaps around for a more randomised appearance.


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CONTACT

teo@teotuominen.com

+358 503005654

CONTACT

teo@teotuominen.com

+358 503005654

CONTACT
teo@teotuominen.com
+358 503005654

SECTIONS

Retail Type

About

SECTIONS

Retail Type

About