Death Before Decaf
Creative Direction by
Logo design for Death Before Decaf, a Warrior Coffee sub-brand.
The brief was to design a solid, self-assured word mark that takes inspiration from wood type letterpress printing. Out of multiple sketches we chose a rough and worn looking condensed sans serif with minimal space inside and between the letters for maximum impact.
I also drew a classical copperplate script version of the logo for use in special cases.
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